4. Align marketing and sales teams. Sustainable lead channels depend on strong alignment between marketing and sales. When your teams are not aligned on qualification criteria, handoff points or ...

Lead generation is more than a strategy in a highly competitive and attention-limited market. It’s the bedrock of steady expansion. Your sales will stop, your pipeline will dry up, and your ...

Gathering data is important for implementing an effective lead-generation strategy. Think of data as a map to navigate your drive better. Without an accurate map, the drive can get bumpy, or you ...