What’s at the core of your work? We are not selling a product, we’re selling an emotion, so we have to capture emotion in a way that anyone can identify with. It’s not as easy as it sounds. We can’t ...

She represents 40 of those small card makers and says, "none of them are rich." According to IBISWorld, Hallmark and American Greeting make up 82 percent of the U.S. greeting card market.

Creating a greeting card business in 7 simple steps Before you get your creative juices flowing, you’ll want to pause to review these seven steps to start a card company.

Hallmark couldn't comment on salary information, but according to Indeed.com, greeting-card writers in the US make $51,000 a year on average. In places like New York and San Francisco, they earn ...

For when snail mail isn’t an option, we looked into 14 e-greeting-card services to use instead. From free options, to monthly subscriptions, video cards, and group greetings, there is something ...

The greeting card aisle may not have a "cards for someone who's dying" section, but I found one special kind that really fit. Here's the one I got for my aunt Susan, who loves cats. (Naomi Seldin) ...

This isn’t a condolence note. This (holiday greeting card) is about sharing joy during a very festive time of year and I think that your sentiment matches that is a really good thing," she said.

When Ali O'Grady lost her father to cancer, she found it difficult to communicate with others about her grief. This inspired her to create Thoughtful Human, a sustainable stationery company that ...

Americans buy a ton of greeting cards While greeting card sales have gradually declined since the advent of e-cards and other digital modes of communication, Americans still buy about 6.5 billion ...