TEGNA expects total revenue to decline 18%-20% year over year in Q3 2025 due to the cyclical absence of political and Summer ...

In a beauty market driven by speed and saturation, Merit is building trust with fewer launches, lower spend and a marketing ...

After American Eagle’s Sydney Sweeney debacle, an iconic American fashion brand shows how speaking to diverse consumers is a creative win.

This article explains what digital marketing is in very simple words. It talks about different types like websites, social ...

Gunjan Khetan on using AI to reach rural audiences, marketing without digital access, and the new skillset every brand leader ...

One month later, a version of this tension is playing out in the commentary about WPP’s new CEO, soon-to-be ex-Microsoft’s ...

Antra Johri has graduated from UOW, Australia. She did her Bachelor of Business (Marketing). In 2022, she moved to Wollongong ...

American Eagle’s Sydney Sweeney campaign didn’t just add $200 million to the company’s market cap overnight. It reminded us ...

Today, AI is not just a tool—it’s a strategic asset. Its power to personalize messaging, optimize campaign performance and ...

The world is obsessed with what is immediately visible. But great marketing goes far beneath the surface. It creates ...

The Lions’ partnership with FC Cologne — and really, their entire GMP strategy — is not a mere surface-level venture to ...