Vidhya Srinivasan, who has led Google's ad business for years, will now lead Ads & Commerce teams at the Alphabet company.

With the help of sales analytics tools, companies can gain critical insights into customer behavior and market trends, ...

GA4 metrics help marketers get a clear picture of how customers engage with their sites, and they offer a practical way to improve conversion rates and SEO.

Google reversed its decision to deprecate the ... We were made aware of this update by Utku Gülden, a Data and Analytics professional, on his LinkedIn: What’s next. Users can now expect a ...