Google is turning up the dial on AI-powered ad creative, pushing automated image and video enhancements live in Demand Gen by ...

Google's new Gmail ad format brings product listings directly into the Promotions tab, creating fresh ecommerce advertising opportunities.

A report from Search Engine Land has now claimed Google is now testing a new ad format that brings shopping features straight into Gmail. Once clicked, these ads will expand to show a carousel of ...

Google Ads now lets you A/B test creative in Demand Gen to get insights into what drives clicks, engagement, and conversions.

According to reports, it lets advertisers place e-commerce ads for products along with their names and images. The ads expand ...

Google’s latest updates to Demand Gen campaigns equip legal marketers with powerful tools to enhance audience targeting, optimize creatives, and track performance across platforms like YouTube ...

Google is phasing out Video Action Campaigns by Q2 2025. Demand Gen campaigns will replace them, offering multi-format ads. Advertisers should start transitioning and testing Demand Gen now.

But Google also owns so many properties, including Search, YouTube and Gmail, that usually fit in at least somewhere for advertisers. Fractional attribution is better for advertisers, but it makes ...