Google has released an open-source tool that lets large language models like Gemini connect to Google Analytics, enabling ...

Google Analytics 4 is the latest version, and it gives stores more detailed data analytics and cross-device measurement capabilities. Currently, Shopify does not support Google Analytics 4.

You can create up to 30 custom conversion events per standard Google Analytics 4 property. How to use it: To use the goals migration tool, you need the Editor role on your account.

But even though many consider Google Analytics the standard, there are reasons to ask if it is the perfect choice for your marketing setup—especially since Google announced the sunset of Universal ...

Last December, Google Analytics announced an alternative tracking setup by using a “parallel rail” to execute JavaScript, meaning analytics wouldn’t slow down your site, and your site wouldn ...

Google announced new features and reporting for Google Analytics 4 including behavioral modeling in real-time reporting, custom channel reporting for data-driven attribution, and integration with ...

Simply put, it means that the code will contact Google’s servers and do what it needs to do in the background while the rest of your page continues to load and render in the browser. Synchronous code ...

Google Analytics 4 is our next-generation measurement solution, and it’s replacing Universal Analytics. On July 1, 2023, standard Universal Analytics properties will stop processing new hits.

Explore how Google Analytics reports have evolved to track ecommerce sales. Uncover insights with GA4's new Checkout Journey and Purchase Journey reports.