The integration lets advertisers import cost data, access lead gen reports, and build funnel-based audience segments.

Google has announced an update to Google Analytics 4 (GA4) to provide marketers with more insightful measurement tools and a consistent view of conversions across Google Ads and Analytics.

The Gist. Maximizing Google Analytics 4 (GA4) reporting tools: GA4 offers four methods to extract data, including Standard Reports, Explorations, Data API, and BigQuery Export, giving users ...

Google announced new features and reporting for Google Analytics 4 including behavioral modeling in real-time reporting, custom channel reporting for data-driven attribution, and integration with ...

A week or so ago, Google Analytics made some updates to how it handles campaign data quality and attribution reporting. Many are now seeing a new label named "Data not available" show up in their ...

Google apparently made a significant change to its system in the last 48 hours that is impacting multiple SEO tools. The change appears to have blocked many scrapers and APIs, resulting in a data ...

How Sales Analytics Tools Can Improve Your Sales 1. Improved Mobile Checkout Experience "There was a time when we integrated sales analytics tools with Google Analytics to get a clearer view of ...

With zero-click searches on the rise, CMOs should reassess GA4 data and shift how they approach attribution and audience ...

Valve is updating the system that shows game developers statistics about who's visiting their Steam pages. As part of that update, Steam will stop supporting Google Analytics—the most-used tool ...

In order not to rely on third-party analytics tools and firms, Valve will focus on creating its own reporting features within Steam. This change will come into effect in July, matching Google’s ...

According to Google, 80% of Gen Z in India uses Google Search for shopping, discovery, research and decision-making. The new ...