Google Analytics 4 update unifies conversion reporting across Ads and Analytics ... to provide marketers with more insightful measurement tools and a consistent view of conversions across Google ...

Google enhances Analytics 4 with AI insights, cross-channel reporting, and budgeting tools as Universal Analytics shutdown nears. GA4 introduces AI-generated insights for faster decision-making.

Google Looker’s reporting capabilities can be seen ... For small to medium-sized businesses, tools like Zoho Analytics and ClickUp offer a vast feature set at a more accessible price point ...

Operative, an advertising management solution provider for media brands, has introduced AOS Insights, an enhanced analytics and reporting module for AOS, Operative’s intelligent media management ...

Google Analytics 4 (GA4) has been more than a migration; it is forever changing how both in-house and agency digital marketers use their analytics data to inform their campaigns and strategies.

With its robust web analytics and reporting features, Google Analytics can help you make the most out of your website visitors. It can be an incredibly valuable tool if you want to acquire new ...

Google announced a number of AI-related features to help advertisers create and manage their ads account across Google Ads ...

The tech giant unveiled a series of updates to Google Ads, analytics and search, including launching agentic AI tools.