Six SEOs with 20+ years experience share why Google's 4th quarter results may indicate underlying issues in paid search and ...

Lorraine Landon works to improve digital maturity for Google clients across sub-Saharan Africa as the region’s head of ...

Are you missing important data in Google Analytics? Find out how to independently verify and interpret GA4 event-based data.

With platforms like Google Analytics and Google ... You can apply these marketing metrics on each channel like social media, SEO, search engine marketing and website content. 4. Search Traffic This ...

Advertisers may also upload up to five landscape ... the marketing funnel. For example, awareness campaigns may benefit from a “See more” CTA, while a conversion-focused campaign may ask the viewer to ...

While analytics has been part of the marketing landscape for over a decade, the shift to Google Analytics 4's (GA4 ... to the website or app layout. For example, a hit could be attributed ...

To get started, focusing on high-impact, low-risk use cases has proven successful. For example: AI is transformational and will revolutionize marketing analytics. A use-case-driven approach provides a ...

4. Encouraging ... the email marketing expert persona. There are many possibilities, depending on the human user’s industry and main objectives: By incorporating these elements into our welcome emails ...

Process-focused KPIs aim to measure and monitor operational performance across the organization. Businesses generally measure and track KPIs through analytics software and reporting tools.