GR8 Tech's Kateryna Pozdnysheva, outlines how iGaming operators must embrace challenges and face everything with a positive ...

What gets measured gets improved. These key SEO KPIs will help you track and refine your strategy in the age of AI.

Aquila aims to offer marketers normalized total impressions and deduplicated cross-platform reach and frequency data. The group has the widespread industry support needed to solve measurement problems ...

Google Analytics works for many business types. But it may lack special features for your industry. Some Google Analytics alternatives focus on specific business needs. Google Analytics 4 Transition ...

Google uses specific channel rules to group traffic sources with similar characteristics. For instance: Traffic sources like google / organic, duckduckgo / organic and bing / organic share the medium ...

While analytics has been part of the marketing landscape for over a decade, the shift to Google Analytics 4's (GA4) event-based tracking has changed how we understand customer behavior.

Audiences and targeting are the foundation of a successful PPC campaign, and Google Analytics 4 (GA4) makes it easier than ever to segment your users effectively. Before diving in, ensure that ...

Here are examples of the strategies we typically recommend for insurance marketing campaigns: Promote your social posts. Social media is the ideal channel for connecting with customers on an emotional ...

Industry 4.0 has brought in the need to integrate Industrial Control Systems (ICS) on the OT environment with IT environment for carrying out advanced analytics use cases across multiple areas in ...

Google Analytics has a new beta Google Ads report named "conversion performance." This is a beta feature right now, so you might not be able to see it. But you must link your Google Ads account to ...