Mobile drives traffic, but AI search favors desktop. New data reveals a growing divide and a huge opportunity for marketers ...

AI vs Google searches, what's the environmental impact? Generative technology drains resources like water and electricity in order to run.

With generative AI-powered search, you’ll be able to ask Google for, say, a five-day itinerary for a family of four that includes all the activities and all the restaurants, while accommodating ...

According to new data published by Similarweb, 37 of the top 50 news domains saw year-over-year traffic declines.

Campaign Middle East asks industry leaders about how marketers need to diversify and measure better within the AI-led search ...

Google's own view on the impact of the March 2024 update is unsurprisingly positive. The company said it was hoping to reduce the appearance of unhelpful content in its search engine results pages ...

However, AI Overview is different; it poses a threat to substantial investments in SEO efforts. For businesses dependent on search rankings, the uncertainty surrounding AI Overview is alarming. Beyond ...

The study, from MIT Lab scholars, measured the brain activity of subjects writing SAT essays with and without ChatGPT.

The A.I. doomsday clock appears ready to strike midnight for publishers. Google on Tuesday announced that it will infuse its ubiquitous search engine with its powerful artificial intelligence ...

Google's announcement of new features for its generative AI search experiment reveals telling details about the company's vision for the future of its core product. On Wednesday, Google introduced ...

AI search providers such as OpenAI and Perplexity will eventually supplant Google and other conventional search engines, Cue said Wednesday. Apple plans to add those options in Safari down the road.

As Google continues its shift to AI-based search, it's tempting to think of the potential search spin-off as a way to escape that trend. However, you may find few refuges in the coming years.