Born between 2010 and 2025, Generation Alpha (Gen A) are setting themselves apart from their Millennial and Gen Z parents. Born entirely in the 21st Century, the newest generation is tech savvy, has ...

Gen Z and Gen Alpha are reshaping the skincare industry with brand preferences rooted in science, transparency, and social media influence. According to Vagaro, the leading software for businesses ...

Gen Alpha watched influencers make millions from daily vlogs and video game content—now they want a piece of the pie. The generation’s top career choice is to become a YouTuber or TikToker ...

Older Gen Alpha consumers between the ages of 9 and 13 like to shop and influence purchases, with 68% owning a luxury product by the age of 10, according to Razorfish data. This generation was born ...

The survey polled 2,000 U.S. consumers from the ages of 6 to 14 and 2,000 parents of Gen Alpha aged 24 to 72, and found that financial independence is a major driving factor in the lives of U.S ...

UBS highlighted over 50 global companies where analysts identified exposure to the Generation Alpha across multiple industries. ‘Gen Alpha’ are those kids born between 2010 and 2024 ...

The linguistic contributions Gen Zers brought to our society are officially vintage in the face of Gen Alpha’s influence. Born after 2010, this iPad generation is fluent in a rapidly evolving ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The clock is ticking. The marketing landscape is on the brink of another profound moment.

Before them, Gen Alpha stretched from 2010 to 2024, Gen Z from around 1996 to 2010, and millennials from 1981 to 1996. The upcoming generation “will inherit a world grappling with major societal ...