Goldfish, which is owned by the Campbell Soup Company, also shared the news in a series of Instagram posts. But customers were torn between whether or not they were in favor of the name change.

Goldfish crackers will temporarily be known as Chilean Sea Bass Crackers, the company announced Wednesday. The move is an effort for the snack to be more "adult-sounding," it said, refuting an ...

Snack lovers can look forward to a playful twist on a childhood favorite, as Goldfish announces a limited-time renaming of its iconic Cheddar crackers.

Goldfish are for kids. Chilean Sea Bass are for adults. They are one. (Sorry to get all The Substance on you.) This name swap began on Wednesday and continues through Oct. 30.

Goldfish crackers are temporarily rebranded as Chilean Sea Bass to reach adult consumers who might otherwise think the snack is just for kids. (File photo credit: Iryna Tolmachova via Shutterstock ...

If you went fishing for some “Chilean Sea Bass Crackers” you might be stuck at the dock for a while. Goldfish announced that it would be temporarily changing its name to appeal to adult ...

Goldfish is temporarily renaming its cheddar crackers to the "more adult" name of Chilean Sea Bass. A company representative said the snack sold out twice on launch day. - PROVIDED BY CAMPBELL'S ...

The renamed crackers can be ordered online at the cost of two bags for $7.38. But you have to act quickly, the fish-shaped crackers are stocked at 9 a.m. ET, according to the site.