In this paper, we analyze the current state of targeted advertising on various social media platforms using algorithmic analysis and implementing strategies. Social media plays an increasingly ...

According to the GoDaddy 2025 Global Entrepreneurship Survey, nearly half of small businesses in now primarily operate online, using websites, marketplaces, or social media to sell. This shows a clear ...

The Advantages of Commercial Advertising. With online videos going viral and seemingly everyone clambering onto the Twitter bandwagon, small business owners are left wondering whether any ...

GDDY, VIPS, QNST, and ASUR ride tech trends and digital demand, but margin pressure and macro headwinds still loom.

What started out as a Super Bowl ad for GoDaddy, the domain registry and Web hosting platform, to promote the brand’s new ...

Markets move not on headlines but on signal. Despite escalating noise out of the Middle East and some ugly economic data, ...

AI stole the spotlight, but Cannes made clear that human imagination still drives the machine. IAB vice-president of AI, ...

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Is blogging still profitable? Yes! But only if you do it the right way. I've been blogging for over 3 years. I'll show you ...

The death knell? I think it might have been the woke era. As it took hold, it put fear into the thought of advertising purely for entertainment. Suddenly brands needed a purpose.