The popular Hello Kitty brand — commonly found on stationery ... grew up with the 30-year-old icon -- as well as much younger girls. "We think our target age group will be from 10 to 14 ...

Hello Kitty, that marketing phenomenon from the Japanese company Sanrio, made her debut Nov. 1, 1974. The little white cat with no mouth was initially aimed at young girls. But as NPR's Susan ...