Traditionally, the people responsible for positioning brands have concentrated on points of difference—the benefits that set each brand apart from the competition. Maytag is distinguished by ...

I spoke with Shontay Lundy, business owner and creator of Black Girl Sunscreen (BGS), on her process of creating a sunscreen brand with ‘us’ in mind and her hopes to solve a problem.

An illustration of a magnifying glass. An illustration of a magnifying glass.

When the kids from Pacoima walk into sports competitions, they have style – their jerseys stand out – the letters RVRC are ...

The Vancouver singer-songwriter is still steeped in angst, but has changed up in major ways. By John Norris “Forever,” Prince famously declared in the pastor-like open to his carpe diem chart ...

An illustration of a magnifying glass. An illustration of a magnifying glass.

As announced by idrinq on social media, the brand is set to receive premiere logo placement in both the AEW ring as well as on the company’s TV broadcasts. The announcement reads: May 13, 2025 – Today ...

SAN ANTONIO - A teenage girl was killed early Tuesday morning when she was hit by a car while riding a skateboard. The deadly accident happened around 7:30 a.m. off East Villaret Boulevard near ...

Is innovation inherently a hit-or-miss endeavor? Not if you understand why customers make the choices they do. by Clayton M. Christensen, Taddy Hall, Karen Dillon and David S. Duncan For as long ...

The Korea Enterprise Reputation Research Institute has released its latest girl group brand reputation rankings for May 2025. BLACKPINK claimed the top position followed by IVE, TWICE, Red Velvet, ...

The Summer House cast member shared the big news in a recent Instagram Story, just several months after she and Turner Kufe welcomed their first child together. “Life update. I am moving next ...