“Those are 11 million people who are watching the Georgia Tech logo on screen, who are watching our PSA ads during timeouts and media breaks,” says Cabrera. “The ability to brand Georgia ...

It’s Clean, Old Fashioned Hate — Georgia vs. Georgia Tech — on Friday at 7:30 p.m. on ABC. Need a break? Play the USA TODAY Daily Crossword Puzzle. It’s a game that the SEC’s new ...