The Rolex 1908 is the brand’s current flagbearer of the gold dress watch category. With its 39 mm polished case and elegantly fluted bezel, it whispers luxury rather than shouting it.

It's no surprise that Rolex focused on revamping some of the weaker-selling gold models with a green dial for the new GMT-Master in white gold, a green dial for the yellow gold Sky-Dweller on ...

It’s been two years since Rolex introduced its current Cosmograph Daytona. With an updated design and a new movement, the new Daytona was the biggest highlight in a string of great releases from the ...

Barron Trump was seen flashing an expensive Rolex on his wrist while arriving at Trump Tower in New York City with his mother, Melania Trump. Photos show the 19-year-old and the first lady ...

Mark Zuckerberg attended a UFC event in Las Vegas this weekend, wearing a yellow gold Rolex Daytona estimated at around $300,000. He also revealed Meta’s new Ray-Ban smart glasses.

Watch experts identified the watch as a Rolex Daytona Le Mans in yellow gold. It has a resale value of up to $300,000, one expert told BI.

How many miles is the Rolex 24 at Daytona? The 3.56-mile road circuit at Daytona International Speedway is longer than the oval track for the Daytona 500 NASCAR race, which has a 2.5-mile lap.

The prestige of the Rolex 24 at Daytona is rooted in its 63-year history as a mecca of motorsports, and that reputation will be reaffirmed on the 12-turn, 3.56-mile road course in 2025.

One of Rolex’s most popular models, the Daytona, saw the greatest price increases. For example, the white gold version with the OysterFlex bracelet has a suggested price of $38,100 — a sharp ...

Indeed, his Rolex Cosmograph Daytona, ref. 116518LN-0076, is no “standard” Daytona (if there even is such a thing). Rather, it features a yellow-gold case paired with a gray meteorite dial.

And lucky for them, they just got a new chance to grab the prize. The Daytona turns 60 this year, and to mark the occasion, Rolex has introduced a series of anniversary watches in precious metals.