Rihanna’s childhood love for The Smurfs gave the movie a standout marketing advantage, placing her at the heart of the ...

FANS are convinced Cole Palmer is the inspiration behind the name of Drake’s latest album. The Chelsea star adorned himself with the nickname “cold” following a stunning start to … ...

Generational theory can be a useful tool for marketers looking to define common traits in different age groups - but only with a healthy dollop of scepticism.

Today, Jenny Rooney speaks with Jason Bunge, CMO of Hasbro, in a conversation that challenges traditional notions of ...

Cdp: Cross-selling and up-selling strategies have undergone a transformation, shifting from the sole domain of salespeople to that of marketers. A pivotal driver of this change has been the rise of ...

Taco Bell is expanding its Mountain Dew Baja Blast offerings for the first time in two decades with the release of Baja ...

A strategic acquisition—imported in the U.S. by Albert Bichot USA—rooted in shared values, generational winemaking, and a ...

The startup wants to help brands stay visible as AI reshapes search, in what backers call a once-in-a-generation marketing ...

Actually, according to the ad world, you may no longer even exist. At least not in any way that matters to digital advertisers. Right now, the spotlight is fixed on Gen Z. Brands are watching them ...

The CROPS4LIFE project embodies this vision, serving as a pilot initiative to showcase the feasibility of agroecological ...

Mar-Bella Collection, a family-owned Greek luxury hospitality brand, has opened its latest hotel, Avali, set in Agios Ioannis Peristeron ...