Born after 2010, the children of Generation Alpha carry an immense technological, social, and environmental legacy on their shoulders. We imagine them to be ultra-connected, lulled by artificial ...

Generation Alpha, the youngest generation, born between 2010 and 2024, is quickly emerging as an influential demographic and is poised to shape society like never before.

Short attention spans, an overdependence on technology and a lack of interest in learning are all things that Generation Alpha has been accused of having. The demographic, born between the 2010s ...

McCrindle got the idea for Gen Alpha a couple years before the generation’s youngest children were born. In the late 2000s, one of his surveys asked people what they’d name the generation ...

Generation Alpha, born in or after 2010, is poised to redefine how brands approach marketing. Unlike their predecessors, this tech-savvy generation has been immersed in digital experiences from ...

The start of 2025 will mark the end of Generation Alpha (generally said to have started in the early 2010s) and the beginning of a new generation. According to a blog post by Mark McCrindle ...

But this generation of adolescents sound much more ... “It’s so common for us to talk about the issues with Gen Alpha, but they have a few things figured out that many Millennial adults ...

A new generation has been born. "Generation Alpha" is the latest term denoting a distinct group of people born in a specific period. I was curious to know more about this new generation.

One name has caught on in the English-speaking West: “Generation Alpha”. It symbolises a fresh chapter, says Mark McCrindle, the Australian demographer behind it. He canvassed people for ideas ...

Marni Rose McFall is a Newsweek reporter based in London, U.K. Her focus is on internet trends, U.S. politics and popular culture. She has covered fashion, culture, art and music extensively.