The age ranges and birth years for Gen Z, Gen Alpha, and Gen Beta—along with Millennials—are getting clearer (so we can all ...

Gen Z and Gen Alpha have developed a bizarre fixation with Ohio — adopting The Buckeye State's given name as slang for anything weird or cringe.

As Generation Z enters the workforce in a serious way — and Gen Alpha gets set to join them — the lexicon surrounding money and wealth, as well as the appearance of both, has drastically ...

Another user, giraffemoo, commented: "I'm 40 and I use Gen Alpha slang wrong on purpose to embarrass my kids. This is my right, as a parent." Another parent chimed in: "I said YOLO once and it ...

The federal freeze on the funding sparked outrage among Gen Z and Gen Alpha who rely on key resources like the FAFSA to qualify for financial aid. They also use this funding to attend college via ...

In FoodNavigator-USA’s latest special edition, Marketing to Gen Z and Alpha, we explore what types of claims, communication channels, products and brands resonate with Gen Z and Gen Alpha, who ...

Like plenty of Millennials and Gen Z, my version of after-school socializing meant hanging at the mall, riding bikes or hopping on AIM. But for Gen Alpha — the first generation to grow up in a ...

Still, a Feb. 16–March 1, 2024 survey by Citizens Bank found that only 41% of Gen Z respondents expect to receive any inheritance within the next five years, highlighting that the gains may not ...