Sprite is heating up the summer across ASEAN and the South Pacific, but only to cool it right back down, with a regional ...

2. The digital nomad trend is growing and maturing. Gen Z’s approach to location independence is less spontaneous and more strategic. According to MBO Partners’ 2024 State of Independence ...

G2 Esports and Smiley collaborate on a limited-edition capsule collection, merging gaming and fashion for Gen Z. A strategic ...

When we hired a Gen Z marketer, we had no idea what we were getting ourselves into. We expected fresh perspectives and a new approach to marketing, but as an older millennial, I didn’t expect ...

Gen Alphas are not just consumers; they are active architects in the fintech revolution. Their early adoption of digital finance tools is shaping their understanding of money and financial management.

Also catering to the demand, the market for digital detox apps is now projected to reach around $19.44 billion by 2032, up from approximately $0.39 billion in 2023, according to Dazed. advertisement ...

Gen Z is rejecting digital-first marketing—how brands can catch up. ... Gen Z has a new shopping habit, and Cetaphil is recalibrating its online strategy to reach these consumers. GS. By: ...