Gamification – Almost 60% of Gen Alpha have (as kids or teenagers) already discovered new brands, and are more likely to buy ...

Many of us did not have parents calling to check on us every hour or giving us a curfew other than 'be home by dark.' But on ...

He explained that he chose Gen Alpha and Gen Beta to signify a shift to the Greek alphabet. This represents a major generational change — particularly regarding technological advancements and ...

Like most of the American public, Gen Z is reluctant to trust the pharma industry. But the young generation also might present a huge opportunity for drugmakers to build a better reputation in ...

While the validated voter files will give us a more precise picture of how young people voted later this spring, a post-election survey by my organization found that 58 percent of Gen Z men (that ...

Parents and children are not without their champions, however. A broad bipartisan coalition passed the Kids Online Safety Act through the U.S. Senate by a vote of 91-3, for example. Legislators ...

At 54 years old, Kid Rock has not yet outgrown the tantrum-throwing evident in young children who don’t understand that other people’s celebrations aren’t about them. On Saturday evening ...