Gap, on the other hand, was dealing in a different currency, the dollars and cents. And for that, Ye has proven his power, so it makes no sense for Gap to let him take Yeezy away and go it alone.

Gap Inc. is removing Yeezy Gap items from stores and has already shut down the website associated with the apparel line, the clothing retailer said Tuesday. Fox Business. Personal Finance.

Kanye West, who goes by Ye, said Thursday he's terminated the contract between his company Yeezy and Gap Inc. The move comes after Gap allegedly failed to meet its obligations in the companies ...

In a letter to Gap, Kanye West's attorney accuses the company of failing to meet their end of the agreement to sell 40 percent of YEEZY Gap in stores and open five locations dedicated to the ...

Kanye West went medieval to explain why his Yeezy brand partnership with Gap imploded this week. West, who goes by “Ye” and appeared on CNBC wearing a large hat and sunglasses, described ...

Gap reported a $49 million net loss during its second-quarter earnings call last month. Citing poor sales from its Old Navy brand, the company also reported an 8% drop in revenue to $3.86 billion.

But Robinson’s high-fashion touch never resonated with Gap customers. Then, there was the Yeezy debacle: Gap had announced the tie-up with the rapper and designer formerly known as Kanye West in ...

Fans of Kanye West can purchase his Yeezy Gap Engineered by Balenciaga collection at Gap stores across the United States starting Saturday, July 23.

But Ye’s vision for Gap translated into great sales. Kanye claimed that the airing of “Heaven and Hell” on ESPN led to Gap selling $14 million in black Yeezy Gap hoodies. In November 2021 ...

Gap reported declining sales across all four of its brands – Gap, Old Navy, Banana Republic and Athleta – in the second quarter, noting continued uncertainty among consumers. At its flagship ...

When Corporate Meets Creative. Going into the Gap deal, Ye had a certain track record in the fashion-for-the-masses business; in 2020, the sneaker collaboration between Yeezy and Adidas brought in ...