The Movie" has included notifications, a vibrating iPhone trailer, and a surprise Brad Pitt drop-in.

Apple analysts are starting to wonder how much time the iPhone maker has to find an AI strategy before its core business ...

Laura Martin, Needham senior internet and media analyst, joins 'The Exchange' to discuss Apple's gen AI plans and what to ...

CNBC's Steve Kovach joins 'Money Movers' to discuss expectations for Apple's next upgrade cycle. Food Network star Anne ...