Geico has been for years one of TV’s biggest advertisers, but, in a twist, its recent TV commercials have tried to whet appetites for the documentary, which will run on YouTube, with shorter ...

GEICO's latest online insurance ads have no gecko but are "unskippable." — -- Insurance company GEICO has released another ad campaign to make its commercials irresistibly "unskippable." The ...

Dive Insight: “Legend of the Lizard” is the culmination of a campaign Geico kicked off late last year by bringing back a Caveman mascot that had been on ice since 2018. The strategy shows the ...

Michelle Moscone: GEICO is one of the most prolific storytellers in advertising and has constantly created some of the most well-known and respected brand characters of any company. One of the ...