The mobile app community’s response — often driven by KPIs set by their investors — has been to ramp up new user acquisition marketing budgets. But with the combination of consumer reluctance, rampant ...

Seeing the store grow from 500 apps to more than 400,000 in just three years, Apple decided to take the app store concept to the Mac this year, with its App Store feature in Mac OS X 10.6.6.

After all, it is the world’s largest independent mobile app store not affiliated with a wireless carrier, manufacturer or parent company. The company claims more than 470 million downloads so far -- ...