May the 4th Be With You: How Star Wars Day became a worldwide celebration What began as a clever pun, Star Wars Day has transformed into a full-blown cultural holiday, with global tributes to Jedi, ...

The phrase “May the 4th be with you” rolls off the tongue like a dad joke at a comic con: playful, a little cringey, but instantly recognizable. And yet, that’s exactly why it works. It toes ...

A sly nod to one of the most popular catchphrases in the films, May the 4th is known as Star Wars Day and has been embraced by businesses and communities over the years.

May 4 — or May the 4th, as fans say — has evolved over the years into Star Wars Day, an informal holiday celebrating the space epic and its surrounding franchise.

United States President Donald Trump has taken to social media with another AI-generated photo to celebrate May 4th.

May 4 — or May the 4th, as fans say — has evolved over the years into Star Wars Day, an informal holiday celebrating the space epic and its surrounding franchise. What is Star Wars Day?

It didn't begin a long time ago or in a galaxy far far away, but every May 4 it feels like images, memes and promotional deals involving "Star Wars" have an inescapable gravity.

It didn't begin a long time ago or in a galaxy far far away, but every May 4 it feels like images, memes and promotional deals involving "Star Wars" have an inescapable gravity.