For better or for worse, the cringiest ads to grace the pages of POWDER Mag didn't stop in the '80s. The '90s brought a whole ...

For these reasons, seven in 10 Super Bowl advertisements try to make people laugh. The Martin Agency welcomed creators of two famously funny Super Bowl commercials: Georgie Jeffreys, UberEats’ head of ...

Recently, my company ThirdLove teamed up with the agency Harmon Brothers to create a funny video marketing campaign. The goal was to educate women customers on all the ways bras fall short of ...

Content marketing ads are designed to go under the radar, so that you may not actually notice a funny meme has been posted by a brand – in this case, the fashion retailer ASOS: ...

The viral reaction to the campaign illustrates how effective such ads can be – but also why the average consumer dreads intrusive ad formats that insert marketing where it isn’t wanted or expected.

And it worked. "This year's ads took a very light touch and focused on being fun and making the viewer feel good," said Charles Taylor, marketing professor at Villanova University.

As the saying goes, “If you don’t laugh, you’ll cry.” Biogen and ad agency 21Grams took that mantra to heart with their Gold Pharma Lions–winning social media campaign, “Friedreich’s ...