Sales of cereal not containing FD&C colors currently make up 85% of WK Kellogg cereal sales overall, according to the company, and no products contain Red No. 3, a petroleum-based synthetic food dye.

WK Kellogg Co. will remove synthetic dyes from its cereals, including Froot Loops and Apple Jacks, by the end of 2027, joining a growing cohort of other U.S. companies that ...

Froot loops maker to cut fake dyes WK Kellogg Co. said it would removed synthetic food colorings from cereal by 2027 ...

Sales of cold cereal have steadily fallen for at least 25 years, experts say.

Ferrero, the European confectionery giant behind Nutella and Ferrero Rocher, is set to acquire WK Kellogg Co., the maker of classic American cereals, according to a press release issued Thursday.

Breakfast cereal could use a lucky charm. U.S. sales of the colorfully packaged morning staple have been in a decades-long decline, a trend back in the spotlight with news that Italian ...

Concerns about food processing and sugar intake have been factors in dimming some people's enthusiasm for ready-to-eat cereal.

Ferrero, the parent company of Nutella, is swooping in on WK Kellogg in a deal worth over $3 billion. WK Kellogg is the company behind famous cereals like Froot Loops, Frosted Flakes and Rice ...