“A buyer persona is an example of the real person who buys, or might buy, products like the ones you market,” according to Adele Revella, who also advises that you hold direct interviews with real ...

If you own a small business, you likely have a pretty solid understanding of who your customers are. But if you want to formalize the process of understanding your ideal customer (and the potential ...

As content marketing gains steam as a strategy in the marketing world, more businesses are taking a stab at building buyer personas. According to Customer Think’s State of Buyer Personas survey, 57 ...

Are you familiar with the concept of a buyer persona? You may have heard or seen the term used in various marketing articles, webinars, and conference talks. If you’re not really sure what a buyer ...

The key to any successful marketing or branding campaign starts with understanding your audience. And any well-defined audience starts with a buyer persona. Defined as semi-fictional characters that ...

One of the most effective ways to reach your audience is to understand them by developing a detailed buyer persona. A buyer persona should accurately identify your ideal audience and reflect the ...

Opinions expressed by Entrepreneur contributors are their own. If you’ve spent time around any marketers, you might have heard the phrase buyer persona thrown around, but having a thorough ...

While buyer personas are unique to each company, they all focus on the role each buyer has in making purchasing decisions. And as the role of the B2B buyer broadens, buyer personas are become more ...

Reaching the halfway point of 2014, content plays a vital role in many of the stories in this mid-year roundup of Demand Gen Report’s top trending articles. Primarily, content is being leveraged to ...

Genesys on Monday introduced G-Nine as the innovation framework underlying all of its product offerings. “Think of G-Nine as the Genesys innovation framework that guides many aspects of our business — ...