The Super Bowl isn't brought to you by the letters "R" and "F," but a commercial for On sportswear starring Roger Federer and Elmo stole the show before it even aired during the game. The ad plays ...

The fun collaboration left Federer doubting himself as Elmo playfully challenged his understanding of the ‘On’ logo. The former World No. 1 maintained his partnership with the Swiss company ...

The ad stars Federer and Sesame Street's Elmo playfully clearing up any confusion around On's brand name and logo in a memorable way. Below is a sneak peek at the great new video. "As On continues ...

New York-based Elmo Studios has turned an industrial loft into offices for design-tech business Furniture.com, combining original details with a residential layout. Spanning over 4,000 square feet ...

According to the Swiss athletic brand, the new spot shows Federer and Elmo playfully clearing up any confusion around On’s brand name and logo in a “memorable way.” More from Footwear News Super Bowl ...

Life’s pretty hard sometimes. Being hard on yourself makes it harder. That’s why we have Elmo here—to tell us to not be so hard on ourselves. And Elmo does just that in the latest campaign ...

OpenAI’s big rebranding effort brings a new logo and a new typeface, OpenAI sans. OpenAI’s big rebranding effort brings a new logo and a new typeface, OpenAI sans. Emma Roth is a news writer ...

Elmo innocently took to social media to say that he hopes both the Eagles and Chiefs just have some fun during Super Bowl LIX... it didn't go well for Elmo. Image via Nathan Congleton/NBC via ...

On recently shared a promotional skit featuring Federer and Elmo, where the latter is seen asking the Swiss about the brand's logo, which can be read as "QC" given how the letters are placed.

The lovable fuzzy "Sesame Street" Muppet celebrates in a big way on Feb. 3. Elmo is turning 3-and-a-half, his age forever and always, since he joined "Sesame Street" in 1980. Just go with it.

Elmo, dressed in his signature red garb, glances at Federer's shoes and asks the tennis legend about the “Q and C” logo on them. Federer tries to clarify that the stylized ON logo is actually ...