Flo from Progressive is known for her bright red lipstick and perky personality, but who is the actress who plays her in real ...

I don’t watch much TV, but when I go to the gym I can’t help but watch Progressive’s perky spokeswoman, Flo helping people with their insurance.

The strategy helps keep Flo fresh, even after 100 commercials, and helps combat “Flo-fatigue,” he said. Most importantly, it helps Progressive out-create vs. outspend to keep its message top ...

Progressive has launched a new brand extension that is unlike anything consumers have seen from the company before. The insurance company’s perky sales clerk, Flo, is missing from the spot. The ...

While auto insurers are unleashing an ever-rotating cast of off-beat spokes-characters to counter a staid, mundane image, Flo remains key to Progressive's marketing plans. In an unusual nod to an ...

MAYFIELD, Ohio - You can expect to see more of Flo, Dr. Rick and other Progressive network personalities in the coming months as the Mayfield-based insurer increases its advertising spending to ...