Atlassian has had the same five core values since Scott Farquhar discovered them three years after co-founding the company in 2002—among them “Don’t #@!% the customer.” Those values have ...

The company's core values define who you are, so their importance to your marketing, in the simplest terms, comes down to this: How is the market supposed to determine who you are if you don't know?

These core beliefs serves as the foundation of your connection—and help determine how you navigate any challenges you encounter. "When couples establish their relationship on shared values, they are ...

Defining core values is not an easy process, but it is a necessary one. You might think, “Our company values are already understood,” or, “We don’t have time to waste on brainstorming a ...

A well-defined culture can also help to guide more meaningful decision making, ensuring that all a company's actions are aligned with the company's core values and goals. 5.

Our values mattered. A lot.” So, in November, the five Core Values of Jack Cooper were formally announced, those being: integrity, excellence, innovation, imagination, responsibility, and longevity.

The five core values developed this past year represent a range of qualities (academic, personal, and communal) and communicate both who we are as well as who we aspire to be. Excellence We prioritize ...

Smith shares how those core values can serve all our kids through their participation in sports, regardless of their economic background. (Questions and responses are edited for length and clarity ...