Fisher-Price has recalled two of its Disney figurine toys because of their safety risk to children. The recall pertains to the plastic Donald Duck and Daisy Duck characters sold as part of the ...

Mattel has partnered with Uken Games, an independent Canadian game studio, to develop “Mattel Match: Toybox Unlocked,” a free-to-play match game that “brings together all of Mattel’s iconic brands in ...

Mattel is hoping to apply the Barbie magic to more brands within its portfolio of iconic toys as it doubles down on promoting ...

The joint effort will help build connected toys, personalised content, and other immersive experiences while maintaining ...

Mattel has partnered with OpenAI to bring generative AI to its most iconic toy brands, including Barbie, Hot Wheels, and Fisher-Price. The first AI-powered product is expected to launch later this ...

Speaking with B&T exclusively on yesterday’s International Day of Play, Mattel’s APAC managing director, Paul Faulkner, said ...

Mattel-OpenAI deal paves the way for an AI beach-off Toy giant Mattel has signed a deal with OpenAI to bring the tech ...

Big W has launched its annual toy sale, with Aussie shoppers racing into stores to grab best-selling items while hundreds of ...

Klippa Shopping Centre, Toppen Shopping Centre, and IPC Shopping Centre brings play to life through a variety of immersive ...

Walmart said it expects price increases will hit consumers as soon as late May. Which other U.S. retailers have issued similar warnings?

Every floor has a thematic installation of toys donated by Mattel that makes the space feel less like a medical building and ...

Superman is set to soar into theaters next month, but as you might suspect, the Superman rollout has already begun in earnest. That includes a variety of exclusive collectibles at theaters, and we’ve ...