The joint effort will help build connected toys, personalised content, and other immersive experiences while maintaining ...

Mattel has partnered with OpenAI to bring generative AI to its most iconic toy brands, including Barbie, Hot Wheels, and Fisher-Price. The first AI-powered product is expected to launch later this ...

Mattel-OpenAI deal paves the way for an AI beach-off Toy giant Mattel has signed a deal with OpenAI to bring the tech ...

Speaking with B&T exclusively on yesterday’s International Day of Play, Mattel’s APAC managing director, Paul Faulkner, said ...

Big W has launched its annual toy sale, with Aussie shoppers racing into stores to grab best-selling items while hundreds of ...

Klippa Shopping Centre, Toppen Shopping Centre, and IPC Shopping Centre brings play to life through a variety of immersive ...

Every floor has a thematic installation of toys donated by Mattel that makes the space feel less like a medical building and ...

Superman is set to soar into theaters next month, but as you might suspect, the Superman rollout has already begun in earnest. That includes a variety of exclusive collectibles at theaters, and we’ve ...

From Enterprise AI platform Glean raising $150 million in Series F funding to Apple revealing how reasoning AI models may not ...

Sectors including construction, hospitality, health care and manufacturing are on high alert. Economists are worried about ...