The Portland Fire announced its name and new logo exclusively on "Good Morning America" as the team returns to the City of Roses for the 2026 WNBA season.

That name might not sound new for several reasons. In June, unearthed trademark applications revealed the team had filed to have the "Portland Fire" name and a special "P" logo. What's more, the ...

The Fire had a stint from 2000 to 2002. Last September, the WNBA announced Portland would be the league's 15th franchise come 2026.

A new logo and a striking red, blue, brown and pink color palette was also shared, leaning into a modern reimagining of the team's nickname in the Rose City. The reemergence of the city's WNBA ...

According to the press release, the team's colors are fire red, brown, blue and pink. It's a different logo and color scheme from the original Portland Fire team from the early 2000s.