has rolled out a new TV campaign for ‘Fevicol Marine’, a specialized waterproof adhesive that protects furniture from de-bonding even when exposed to water. The first commercial for Fevicol ...

Adhesive brand Fevicol used the controversy as an opportunity to create a hilarious ad that is being applauded on social media. Fevicol's ad features two bottles of its popular adhesive ...

Fevicol has played with its advertising to convert an adhesive, a product that bore none of the glamour and glitz of consumer goods, into a loved and recalled brand. Time was when industrial glue ...

Fevicol, the largest selling brand of adhesives in India, has rolled out India’s first fast-setting white adhesive, Fevicol SPEEDX. This premium white adhesive is an ideal choice where timely ...

Harsh Goenka is the chairman of RPG Enterprises. For years, Fevicol, the popular adhesive brand, has been known for its classy yet quirky television commercials. But it has now proved it can be ...

No one pays attention to web banners anymore. So adhesive brand Fevicol decided to make a banner that would genuinely stick. And not just figuratively. The sticky banner appears to show up in ...

Yet again, Fevicol has reinforced its brand proposition of being 'the ultimate adhesive' in a unique manner. Fevicol has always been synonymous with entertaining tone of communication. Albeit ...

BENGALURU, Jan 24 (Reuters) - India's Pidilite Industries, parent of adhesive brand Fevicol, on Tuesday reported a surprise 15% fall in quarterly profit, hit by higher input costs and weak demand.

BENGALURU, May 7 (Reuters) - India's Pidilite Industries (PIDI.NS), opens new tab, which makes Fevicol adhesives and Dr. Fixit waterproofing products, posted a 6.2% jump in fourth-quarter profit ...

Fevicol created an outdoor activation at the Standard Chartered Mumbai Marathon, held on 20 January 2013. The activation was conceived by the adhesive brand's creative partner, Ogilvy & Mather. As the ...