The best setting spray should feel weightless on the face while still delivering many beauty benefits. From priming skin for ...

"Those with sensitive skin should look for hypoallergenic and fragrance-free foundation as it reduces the risk of irritation.

Consider this the perfect excuse to spruce up your scent wardrobe and claim a new signature scent that leaves people asking, ...

Spread the love As we dive into 2025, the beauty industry continues to evolve with groundbreaking innovations, sustainable ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

An unexplained shutdown, a relaunch, and now a court filing from founder Sharon Chuter. What happened at this beloved beauty ...

The popular budget supermarket has brought back some of its most sought-after beauty buys just in time for Mother's Day - but ...

While in her native Barbados, Rihanna wore a look that easily could have been pulled from an episode of "Sex and the City." ...

Discover how Trump's DEI rollbacks can fuel Black-owned businesses and explore strategies for economic empowerment and community-driven growth.

Frankel has this red light mask pick in common with WNBA superstar Cam Brink, who recently told us she’s been “really liking” ...

CC creams help smooth lines and soften the look of age spots, hyperpigmentation, uneven tones and redness. CC creams (color ...

Estée Lauder Companies (ELC) is tapping India for the next big beauty innovation through a new programme to support entrepreneurs and start-ups focusing on beauty and personal care in the country.