Your social-media profile can be wiped out overnight—your email can’t. In case the constant back-and-forth 2025 TikTok ban ...

Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”  Now as the marketers what’s ...

With 70% of business transformation projects failing, marketing data and technology could hold the key to success.

Shopify’s systems make it easy to build and manage your e-commerce store -- even if you’ve never built a website before.

In her new book “Second Life,” journalist and culture critic Amanda Hess scrutinizes period-tracking apps, targeted ads, and ...

Read on to effectively translate climate data into authentic, actionable marketing messaging ... businesses to make confident decisions. For example, my company Vaayu provides software that ...

Here are five resolutions to consider adding to your marketing ... For example, at our company, video content is currently delivering strong results with a low cost per lead (CPL), while email ...

A lecturer at Stanford Graduate School of Business shares techniques for communicating with others more intelligently.

Foods advertised during NFL games were typically high in content like fat, sodium and calories, a cross-sectional analysis in ...

If you want to keep customers on your site and drive purchases, one marketing strategy could be your game-changer.

From Ben Affleck's DunKings to David Beckham and his long-lost twin Dave (played by Matt Damon) and all the pop star ...

Research and development collaboration between Australia's universities and industry is central to advancing digitalisation ...