Hoping to generate more dough, cake and cookie decorating supplies Web merchant Fancy Flours has mailed its first print catalog. The book was sent to 50,000 customers and prospects over two drops, ...

Nancy Quist, president and founder of Fancy Flours Inc., whose retail store is on East Main Street, earlier this month sent out the first of two batches of the company's inaugural catalog.

They're all items that hundreds of users have "Fancy'd" on a site called The Fancy. It's an online catalog similar to Pinterest, the latest social media craze, but with one key twist: The Fancy is ...