McDonald's USA has announced the appointment of Alyssa Buetikofer, currently chief marketing officer (CMO) of McDonald's Canada, to the role of senior vice-president, CMO and customer experience ...

K.I.T.T. from Knight Rider, Scooby Doo's Mystery Machine and Back to the Future's DeLorean were featured in Walmart's Golden Globes commercial.

ORIGIN™ USA to be UFC's Exclusive Partner for Jeans, Boots, Workwear and Hunting Apparel. LAS VEGAS, Oct. 12, 2023/ PRNewswire/-- UFC ®, the world's premier mixed martial arts organization, and ...

By the end of the cross promotion, Krispy Kreme doughnuts were only available at 2,400 of the 14,000 McDonald’s locations ...

Famous and infamous sports marketing stunts. As football pundit Robbie Earle is sacked by ITV over the use of the corporation's World Cup tickets for an alleged "ambush marketing" campaign, here ...