Coca-Cola leans on fancy milk to grow past soft drinks
When James Quincy became CEO of Coca-Cola in 2017, the beverage giant embarked on an effort to diversify its reach beyond ...
Coke’s $7B milk bet: can Fairlife deliver the growth Wall Street demands?
Coca-Cola’s total investment in Fairlife is expected to reach $7.4 billion over five years, including performance-based payments to Select Milk Producers. Originally estimated at $320 million, these ...
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Coca-Cola leans on fancy milk to grow past soft drinks
A key move? Ditching the carbonation and sticking to the basics: cow milk. Launched in 2012, Fairlife — originally founded as a joint venture between Coca-Cola and wholesale dairy producer ...