Facebook video ads retargeted to people who already know you. Of course, you could always do what 98% of other Facebook advertisers do, and go right for the conversion or the sale.

Learn what retargeting is, how it works, and why it drives conversions. Explore top strategies, real-world examples, and tools to boost ROI.

As the 2020 election ramps up, political ads are likely to infiltrate your social media feeds. If you'd rather they not appear, here's how to banish them from your Facebook and Instagram accounts.

Late last year, after facing years of criticism for its practices, Facebook announced a change to its multibillion-dollar advertising system: Companies buying ads would no longer be able to target ...

A Consumer Reports experiment raises questions about how the social media giant screens ads on its platform, finding that Facebook approved ads with coronavirus misinformation.

Facebook said it will also give users more control over what ads they see. "Today, people can opt to see fewer ads related to politics, parenting, alcohol, and pets," the blog post said.

That’s typically called optimization, which is what’s at issue in the HUD suit and the AAA. Particularly for broadly targeted ads—say, every US millennial—Facebook itself further narrows ...

The wider problem stems from Facebook’s definition of political advertising — an issue that also has bedeviled Twitter as it attempts to implement its own newly announced ban on political ads ...

Facebook-parent Meta is the subject of four new complaints from human rights groups in Europe alleging that the algorithm it uses to target users with companies' job advertisements is discriminatory.

Facebook users may not be learning about jobs for which they are qualified because the company's tools can disproportionately direct ads to a particular gender "beyond what can be legally ...