Organic social media can be used to test hypotheses before making a larger investment, according to research from VaynerX and ...

Influencer marketing in 2025 is evolving to focus more on transparency, and real-life experiences. Brands will shift from one ...

By staying ahead of these trends, businesses can position themselves for success in an increasingly competitive digital ...

Wavemaker Singapore managing director Zachary Lim (pictured) has stepped down from the role. As managing director, Lim was ...

For nonprofit organizations, where marketing and advertising can be cost-prohibitive, social media is a critical (and free) ...

Indian Oil Corp (IOC) , the country's top refiner, reported a smaller-than-expected third-quarter profit on Monday, hurt by lower marketing margins and losses in its liquefied petroleum gas (LPG) ...

Skincare brand Kiehl's has unveiled a bold font with its "Pubic display type" campaign. The campaign sees the brand creating ...

Foodies owner sues Taste of Italy for $450,000, alleging defamation and assault after Facebook group owner refused to delete ...

In the days before TikTok went dark, Instagram and Facebook released a flurry of new features and ran advertisements ...

Simplify your social media strategy with this free tool. Automate content creation, scheduling, and more for maximum ...

Princeton AI experts have discussed how companies are selling AI products that don't work and the overall risk of AI snake oil becoming more prevalent.