(This is not as much of a problem for lead-gen as with ecommerce.) For Facebook lead generation campaigns, there are some considerable differences for audiences. With ecommerce nowadays ...

This article tackles the difference between instant forms and website conversions, when to use each option, and how to set up Facebook lead generation ads. Your first step in setting up lead gen ...

Facebook recently announced that they are testing lead-generation-based mobile ads with selected brands globally. If these ads prove to be valuable for both Facebook and its advertisers ...