I sat down to record this five-part crash course for anyone struggling to make Facebook ads actually work. Whether you're running a local business, selling an online product, or just trying to get ...

According to Promo, Facebook video ads receive 10% to 30% more views than other ad formats. Here is a great video example from Ka’Chava . Getting creative is easy if you have a product you can ...

If your organic presence on either Facebook or Instagram is not very strong, consider limiting your ads to only the platform with a stronger presence. 6. Resource Allocation To Optimize Each Platform ...

Instant forms vs. website conversions in Facebook ads. ... You can see in these two examples that the ad itself can look exactly the same. Step 7: Click ‘Publish ...

Meta's Facebook is early in developing a "basic ads" product as privacy changes limit its targeting abilities. The product wouldn't rely on personal info from users, according to ad buyers briefed ...

The paper, which was first released in late 2021, identifies both significant overenforcement and underenforcement of Facebook’s political advertising rules. In a sample of 189,000 ads from July ...

In May 2013, AppsFlyer's mobile app discovery research found that social media was the top channel for app marketing. Now, to continue to enable app marketers to take advantage of this highly ...

Facebook Inc said on Tuesday it plans to remove detailed ad-targeting options that refer to "sensitive" topics, such as ads based on interactions with content around race, health, religious ...