For businesses looking to dominate in a competitive market and amplify their lead-generation efforts, now is the time to act.

Microsoft has been hit with at least three class actions in Washington federal court, becoming the latest tech company—after ...

Over 40 global chief marketing officer appointments were made in January as first-timers take charge—plus more advertising job insights.

Traditional marketing is losing its effectiveness in today’s digital-first world. With 1.4 billion pieces of content created daily, executives struggle to stand out. The new face of marketing is ...

By mastering the newest strategies in ABM, marketing leaders can redefine how they connect with their most valuable clients.

Oil Marketing Companies (OMCs) are likely to face near-term challenges due to multiple factors, including no budgetary ...

Marketers succeed when they have a clear strategy. Marketing strategy frameworks provide a route to success. Here are five to ...

During what could be a banner year, a focus on generative AI and the connected TV-retail media convergence key into where the ...

Chinese smartphone brands will continue to grow rapidly in 2025, further eroding the market share of Indian brands, say analysts. Their focus on quality, price and omnichannel networks will come in ha ...

The reality is that both face-to-face and virtual marketing are essential components to any company's communications strategy. Here are some benefits of both approaches, plus an example of how they ...

One potential area being considered by the lawsuit is the notion that companies knowingly use UPFs and make their products ...