Five ice cream-inspired makeup looks using light shades like mint, strawberry pink, and lavender. Fun, flattering, and easy ...

Time to refresh your beauty stash. From glow-boosting skincare to long-wear makeup and statement scents, these new launches ...

Here, HELLO!'s Beauty Collective shares how they make the most of the skincare, haircare and makeup on their travels.

Looking for a soft and subtle eye makeup look that’s easy to recreate and perfect for everyday wear? In this video, I’ll walk ...

Martha Stewart revealed her perspective on stars like Meghan Markle and Gwyneth Paltrow launching lifestyle brands: “I don’t ...

The inventive multi-piece makeup endeavor features subtle and not-so-subtle nods to the The Matrix franchise, including ...

Eyeshadow is a popular cosmetic product used to add color, depth, and dimension to the eyelids. Available in various forms ...

First, let’s talk color theory. Red is the opposite of green on the color wheel (like the technique you learned back in ...

From soft glam to bold eyes, here’s how to pick makeup that enhances your unique eye color, according to makeup artists.

Jenna Ortega has always had an eye for moody beauty - thanks, in no small part, to her starring role as Wednesday Addams in Netflix’s hit series Wednesday .