PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

But the latest beauty trend to go viral doesn't want us to follow a tutorial. No, the "conservative girl" makeup trend wants ...

If you're having trouble regrowing your eyebrows, don’t worry. Here are five helpful tips to restore your brows.

You may have been using a tried and tested makeup routine for decades now, but according to experts, what worked for you in ...

Achieve a natural look by applying mascara to the base of your lashes and gently wiggling the wand upwards. This technique helps to coat each lash without clumping, giving the illusion of more lashes.

Billie Eilish recently shared her pre-concert glam routine online. One editor recreated her makeup and then did a sweaty ...

Lady Gaga's eyebrows have been bushy, dark, platinum, thin, and everything in-between. Here's a detailed analysis of how ...

Kate Middleton is once again proving she is just a regular mom. Sure, she wears tiaras and attends fancy shmancy dinner ...

Stephen Potter, a retired regional archaeologist for the service’s national capital region, cataloged some of the graffiti in ...

The National Park Service theorizes that a century-old sketch made by a worker in the Lincoln Memorial’s undercroft depicts Theda Bara, silent film’s first “Vamp.” ...