An executive summary of your marketing plan gives a brief overview of how you intend to reach your target audience and drive conversions. Here's what you should include. A marketing plan is essential ...

A new book from professors out of the Universities of Pennsylvania and Virginia is all about metrics, marketing metrics to be exact. The book is titled Marketing Metrics: 50+ Metrics Every Executive ...

Every business needs a smart marketing plan to attract money and investors. Without the right cash flow, the business and its owners are under constant stress. The executive summary is a synopsis ...