Despite initial grumbling from consumers, Amazon introduced ads to Prime Video in January 2024, with ad loads of 2 to 3.5 minutes per hour.

Your guide to LinkedIn's tools, strategies and best practices. Updated with new offerings to help marketers grab audience attention.

These ads don’t interrupt - they extend the experience, making users feel like they’ve never left the game. It’s important to note that unlocking these features is only possible if smartphone makers ...

A year after Reddit first unveiled its newest ad product – Dynamic Product Ads – the public social messaging company has announced the release of the ad tool to all advertisers.

Google is reportedly now placing ads for travel companies within the search results of some generative AI search engines.

Lights, Camera, LinkedIn LinkedIn is loving video. To keep up with the growing popularity of B2B creator marketing, LinkedIn is expanding access to BrandLink, its video ad tool. BrandLink now allows ...

With PayPal Ads officially launching in the UK, Henry gives us a behind-the-scenes look at the global rollout, key lessons from the U.S. debut, and what sets PayPal apart in the crowded commerce media ...

Google now allows top-performing ads to appear at the bottom of search results, offering more visibility while reinforcing the importance of ad quality.

Apple today announced that it has officially rebranded Search Ads as ‘Apple Ads’, reflecting the expanding scope of Apple’s advertising business.

The introduction of interactive ad formats like Microsoft Advertising Showroom ads and Dynamic filters allows for a more immersive experience, potentially increasing conversions by aligning ads ...

Learn practical tactics to maximize your B2B ad spend by integrating LinkedIn and Google Ads campaigns effectively.

The positive reaction to ads in live TV subsequently leads to greater attention to the ad breaks, compared to on-demand programming. According to Hub, when asked a series of questions about ...